Privacy

I. Privacy Policy

White Carrot Media, Inc. (www.whitecarrot.com) uses reasonable precautions to keep the personal information disclosed to us secure. Any and all information collected at this site will be kept strictly confidential and will not be sold, rented, loaned, or otherwise disclosed to third parties, unless permission is obtained from the user or as required by a lawful court order or subpoena. If you are a minor, you should not submit any personal information to White Carrot Media, Inc. (www.whitecarrot.com).

White Carrot Media, Inc. is not responsible for the content or the privacy policies of Web sites to which it may provide links or the Web sites of its partners, sponsors, or advertisers.

II. Scope of this policy

This privacy policy applies to White Carrot Media, Inc. and to our Web site, http://www.whitecarrot.com. It does not apply to Web sites operated by organizations or groups who associate themselves in any way with White Carrot Media, Inc. and to our Web site, http://www.whitecarrot.com. It does not apply to any other Internet Web sites, including those that have hypertext links to the White Carrot Media, Inc. http://www.whitecarrot.com Web site.

III. What we collect and what we do with it

We collect some information during your visit to the White Carrot Media, Inc. Web Site(s) without your knowledge as you look at various pages on our site. You may also voluntarily provide some information when you place an order, fill out forms on the site (registration and login, membership, subscription service, etc.), send us e-mail, or use our online discussion forums.

A. Browser information collected on the Web site White Carrot Media, Inc. analyzes our Web site logs to continually improve the value of the content and services available on the Web site. In general, our Web site automatically gathers certain usage information, like the number and frequency of visitors to White Carrot Media, Inc. and to particular portions of the Web site. Our Web site logs are not personally identifiable, and we do not attempt to link them with the individuals who actually browse the site. As you click through the pages on the White Carrot Media, Inc. Web Site, our server logs information about your session on the site. This includes such information as the Web site address from which you came, the browser you are using, the country from which you are accessing the Internet, the time and date of your visit, how long your session lasted, what pages you visited, and your Internet Provider (IP) address. White Carrot Media, Inc. logs IP addresses for systems administration and troubleshooting purposes. (Your IP address indicates the location of your computer on the Internet.) We do not log IP addresses to track your session, nor do we link IP addresses to any personally identifiable information. We use the information from our server logs to learn about our visitors as a group, not about you as an individual. This information helps us identify overall usage patterns and trends on the site. We may use this information for any of the following purposes:

Identify how much traffic various areas of the site receive.
Identify peak and off-usage times and days.
Identify which other Web sites send visitors to our site.
Determine the number of visitors from various countries.
Optimize the site for common browsers used at the site.
Track results of promotional campaigns.
Provide reports to advertisers on how many clicks their advertisements receive.

B. Information you voluntarily provide and what we do with it

1. Information you provide in forms: There are many different forms on the site that enable you to interact with White Carrot Media, Inc. : order products, apply for membership, sign up for magazine subscriptions, communicate with different committees, register for events, register and login to various areas of the Web site, and more. When you use online forms, you voluntarily provide us with information that can include your name, White Carrot Media, Inc. Member and PIN numbers, home and work postal addresses, title, organization name, the industry you work in and the type of work you do, home and work phone numbers, home and work fax numbers, and home and work e-mail addresses for starters. We may gather other information depending on the nature of the form. We may use the information you provide in online forms to inform you of new products and upcoming events that may be of interest to you, based on your participation on www.whitecarrot.com, your interests in our services, products and activities, that you selected.

2. Information you provide when you send us e-mail There are numerous e-mail links on the site enabling you to send e-mail to individuals or groups. When you send us an e-mail and request a response, we use the e-mail address you have provided to respond to your inquiry. We periodically log the nature of e-mail requests we receive, which helps us analyze visitor interests overall and identify areas for improvement on the site.

Use of “cookies” at the White Carrot Media, Inc. Web Site(s)

Our site uses cookies to deliver content specific to users’ interests and to honor their preferences. We use this information to assist us in creating a site that will serve the needs of our users. A cookie is a piece of data stored on the user’s hard drive that contains information about the user. Usage of a cookie is in no way linked to any personally identifiable information while the user is visiting our site. Once the user closes their browser, the cookie simply terminates from our server. For instance, by setting a cookie on our site, the member would not have to log in their Member and PIN numbers more than once. If a user rejects the cookie, they may still use the site but in order to access any areas reserved for White Carrot Media, Inc. members they will have to reenter their member and PIN numbers each time they access an area reserved for White Carrot Media, Inc. members. When you order products on the White Carrot Media, Inc. Web Site or log into specific areas of the site such as list servers or Members Only areas, our server puts a “cookie” on your computer. In addition, the White Carrot Media, Inc. Web Site carries banner advertisements from third-party ad servers that may or may not use cookies. You can disable the cookies feature on your browser or erase the contents in your cookies file. To do this, consult the Help features in your program manager and browser. However, if you disable the cookies feature on your browser, it may adversely affect your ability to access or utilize certain areas of the site. Third-party use of your information White Carrot Media, Inc. may be required to provide information about any of its customers or prospective customers to law enforcement or government agencies if requested and/or as we deem necessary. Regardless of the precautions taken by you or by White Carrot Media, Inc. , “perfect security” does not exist on the Internet. White Carrot Media, Inc. cannot ensure or warrant the security of any information you transmit to this site or White Carrot Media, Inc. , and you transmit such information at your own risk. White Carrot Media, Inc. reserves the right to change this policy in any manner at any time without prior notice.

Revised: 01/25/08

For more information, please contact us at: info@whitecarrot.com.